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May 7, 2001
Why Wireless Blows
Have you ever had someone ask you for a phone number as they pass you in a hallway?
You pull your Palm OS device out of your pocket, press the button with a phone on it, enter
one or two characters in the Graffiti area, and read the number off to your colleague. Done.
What if they ask you for directions? You've got a wireless connection, so no problem, right?
Pull the device out of your pocket, go to your browser, navigate to the MapQuest icon, tap it,
wait for your wireless modem to power up and find a tower. If it finds a connection, enter the
address you want directions to. Wait a few seconds for the
initial download.
If the map it shows
you is not at the right zoom level, tap one of the zoom icons, and wait a few more seconds. On
second thought, forget it, the person who asked you for directions has already gotten them from
somebody else.
The Zen of Palm
The original designers of the Palm OS had exactly these scenarios in mind. They knew that
if anything took even a few seconds to accomplish in real life, you would throw the device in the
trash. You wouldn't trash it because you are impatient, but you'd trash it because it embarrassed you.
Palm OS went mainstream because people could use it without being embarrassed by the technology. Mainstream
use of wireless data is a long way off because right now, it is frankly embarrassing.
Here's an excerpt from the "Palm OS Cookbook", Palm's developer guide to making good Palm OS
applications: "On a PC, users don't mind waiting a few seconds while an application loads because they
plan to use the application for a certain amount of time. The Palm OS paradigm, in contrast, resembles that
of a watch: People want instant access to information. The user should be able to keep up with someone on the
telephone when setting up appointments, looking up phone numbers, and so on."
Usable or Loseable
Handheld applications succeed through being usable, period. Mobile features that sound great will
fail in the long term if they can't be used in normal social situations. The idea of wireless data access
from a handheld device sounds fantastic at first - you could have your company's 50-gigabyte database at
your fingertips from anywhere! And the first few queries will seem like magic - no need to plug a modem
in to the wall or fire up your laptop! But at about the 500th query, you'll sure wish that info
was located on the device.
Some of the applications that are being dreamed of for wireless handheld devices are just plain odd, while others are better kept on
the laptop for now. Querying a large database is one of the latter - keep the data on your laptop's hard drive,
or dial in through a land line from the comfort of your cozy hotel room. If you're sitting in a car that is driving in
and out of coverage areas while trying to submit a few searches to a remote database, keep the windows rolled
up lest you have the urge to throw that wireless device out on the street. Email is borderline - it's ok to
browse a few emails on a handheld wireless connection, but if you have to reply to 20 emails, get ready to pull
out your keyboard.
Incumbent Technology: Paper
Let's say you're new to an area, and you want to get the lay of the land. Don't reach for that wireless
device. Drive to your local drug store and plop down $4 for a disposable, 1200dpi, full color display that folds
from 6 inches by 3 inches to 3 feet by 3 feet in an instant. Believe me, a paper map will make the others in your
car much more comfortable. As you are hurtling towards a fork in the highway at 75 miles per hour, you will not
make any friends if you say, "hold on, it's loading!!"
Almost all Palm OS devices now have a wireless option, and Microsoft is basing an entire
advertising campaign around the wireless buzzword. We admit that we've got mostly Palm devices around Red Mercury Labs,
but we're pretty sure it's not any less embarrassing to say "hold on it's loading" with an iPaq in
your hand. Microsoft, our condolences to you and your marketing team.
It Will Be Fixed... Someday...
So what's it going to take to fix all of this? A better pocket web browser isn't the answer. Go back and
re-read that section from the Palm OS Cookbook above, and you'll know exactly what it will take. If a company
releases a wireless pocket device that can get you the information you need in under a second without
embarrassing you, they'll have a winner. As for the rest of them? In the trash.
About the Author:
Scott Corley started Red Mercury in 1999 to develop small games for mobile devices.
He purchased his first mobile wireless device, capable of bandwidth up to 200kHz, with saved allowance in the mid-1970's. He used it to remotely stream
FM-quality audio media. The device was also capable of receiving AM signals.
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Send comments, criticism, and corrections to mmceo@red-mercury.com
Monday Morning CEO usually appears on the first Monday of each month.
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